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Pubity Group
Pubity Group · the interview deck

You've seen
us before

We're Pubity. Over 200 billion views a year, in your feed and your group chats. This is where we show you who we really are, and why the best work of your career can happen here.

On the BRIT Awards carpet
Up a mountain in the P hoodie
At Meta
On set
On the zipline
In Washington
Diving
At the offsite
Ringside
The people behind Pubity
Who we are

The largest Gen Z
media company
in the world

We create and curate culture. Over 200 billion views a year, year after year. You've seen us in your feed already.

200B+
views a year
170M
followers
100%
organic
Pubity Group
#1 media and entertainment brand in the world · Tubular Labs
1 in 48 people on Earth follows a Pubity channel
You know us already

You've seen us
on your feed

And not just Pubity. Old Friend Club. Memezar. Dad Says Jokes. British Memes. People join us and say the same thing: hold on, you own that too?

"Your account is my safe space"
A follower, in the comments
"I didn't know what to do with my life, but your posts encouraged me to become a photographer"
@m_ro_07, unprompted
"Your content is so wholesome, it makes my day at times"
@blue_mandarin__
Messi post
The Messi post your chat argued about
@pubity
Memezar calendar meme
5.5M likes on one meme
@memezar
Old Friend Club seniors post
1.1M likes · zero negativity
@oldfriendclub
Dog family photo post
The wholesome one you got sent
@pubity
Dad Says Jokes post
6.7M dads and counting
@dadsaysjokes
British Memes post
Eric the cat, a national story
@britishmemesmate
What we're really building

Deep in culture
Deep in group chats

Culture doesn't happen on a feed. It happens when someone sends a post to their best friend. Every piece of content and every product we make has one goal: be the thing the group chat is talking about.

People tell us this to our faces. "I saw you in my group chat last night." It's the metric we care about most, and no chart measures it.

"He shares some with his friends and they talk and laugh about them together"
A night shift worker on how he uses our posts, from our receipts library
21:47🔋 62%
the gc 🧃
Liv, Maya, Josh + 4
📞 📹
pubity
Shared Pubity post
Dog refuses to be left out of family photo...
❤️
the dog one 😭😭
did you see that Pubity post
that was so wholesome
send it to mum
already did 😂
Seen by 6

Why this matters

90%

of people say they enjoy uplifting content on social media. Most feeds profit from outrage anyway. We run on the opposite, at a scale nobody else has: 1.2 billion people reached every month, all of it built to be sent to someone you love.

Alter Agents uplifting content study, commissioned by Upworthy, 2024
Our mission
To make online culture
a more positive space
for today's youth

Social media is overly negative. We push the other way, with content that's informative, positive, and still pulls billions of views. Feel-good isn't a niche for us. It's the engine.

90%
of people enjoy uplifting content
1.2B
people reached monthly

Alter Agents uplifting content study, commissioned by Upworthy, 2024.

The receipts · real messages, all unprompted
Memory

"It sparked a memory of his own dog, Tinkerbell, he had as a kid"

A daughter showed our rescue-puppy post to her dad, who has Alzheimer's. She wrote to thank us for "giving us a moment to glimpse into the past."

Connection

"Before my wife passed, one of the things we'd always do together was laugh at our polls and posts. I'll never forget her laughter"

From our Insiders thread. Real grief, real healing, real connection.

Daily ritual

"Every morning I go on Instagram and I see your posts. It's like a routine at this point"

Millions of people start their day with us. That's the responsibility we hire for.

The group

We're much more
than Pubity

Pubity Group is a global business running more than 25 brands, each one a community built around something people love.

Pubity
Memezar
Girlyzar
Gamingzar
Moviezar
Film Seal
Football Newz
Fluffy
Old Friend Club
Dad Says Jokes
Did You Know
British Memes
Memelord
Backpacking
WarmUp
HSAC
Try Each Other's
AI
+more
Where we play

One brand for
everything people love

Internet culture
Memes
Luxury
Girlhood
Sport
Gaming
Movies and TV
Pets
Wholesome
Travel
News
Dad jokes

Whatever you're into, one of our communities is already the biggest room on the internet for it.

We commercialise big
The biggest brands
come to us for ideas

You've seen these campaigns. The creative was ours end to end: idea, build, launch. Our founder made Forbes for marketing. Work here and you're alongside the people making the most talked about advertising in the world.

Some of the brands we've built for
Amazon
Netflix
Disney
Paramount
Epic Games
Meta
Pepsi
Universal
Adobe
Heineken
Burger King
Wendy's
Taco Bell
Popeyes
Tinder
Gymshark
CeraVe
Ring
Subway
Visit Dubai
Amazon
Netflix
Disney
Paramount
Epic Games
Meta
Pepsi
Universal
Adobe
Heineken
Burger King
Wendy's
Taco Bell
Popeyes
Tinder
Gymshark
CeraVe
Ring
Subway
Visit Dubai
Spider-Man edit
Spider-Man · inside the $2B film of the year
100 Homer Simpsons in LA
Epic Games · 100 Homers invaded LA · 200M+ views
Scary Movie hotbox
Paramount · Times Square hotbox · 21M views
BAD Marketing breakdown
Sony spent $309M · our work made the breakdown
CeraVe Michael Cera
CeraVe · Michael Cera · 14.5M impressions
Wendy's
Wendy's · 24.4M · 7% engagement
Visit Dubai
Visit Dubai · 77.5M impressions
Fortnite You Decide
Epic Games · You Decide · 19.2M votes
How we work

Four defaults

Everything else is negotiable. These are the four things we hold everyone here to, founders included.

01

Keep it simple

Say it straight. Make it clear. The best ideas are the ones everyone in the room gets without asking twice.

02

Make it happen

Action is the default. Move fast, move smart, deliver, own the outcome. We don't wait for permission we were never going to get.

03

Everyone is a creator

Titles don't matter. Ideas do. If you have one, bring it. Sales has as much claim on creative as creative.

04

Build together

Share the wins, share the losses, pick each other up. The people who built this place built it for the next people. We owe them the same thing.

Why join
Come and do the
best work of
your career

That's the deal. We're founder led and we've never taken a penny of outside money. We're building the greatest media company of our generation, and every target on our wall is a promise to the next person we hire.

The thing you make on Monday can reach a hundred million people by Friday.

Pubity Group

We're excited
to meet you

Bring questions and opinions. We want to hear how you see it.

pubitygroup.com